At PT Entrepreneur, we understand that sometimes when you’re just starting out with your physical therapy practice, it isn’t’ always crystal clear what you should be doing to ensure your clinic’s ultimate success! That’s why we’ve compiled a short list of private practice do’s and don’ts: we want to help you to take the guesswork out of your day to day routine.
Do ask for Google and Yelp reviews.
What was the first thing you did the last time you decided to test out a new restaurant or shop in your town? Chances are, you Googled the name of the business and checked out their reviews to see if the place was worth visiting.
The best time to request a patient review is during treatment when they have crossed a major milestone and are starting to feel better. Be sure you make writing reviews as easy as possible for them as well, maybe by having a simple form on your site or placing a sign by your checkout area reminding them to leave you a 5-star review. The more great reviews you have, the better business will be for your clinic.
Don’t ignore competitors.
As much as you might like to ignore your competition, it’s one of the worst things you can do for your clinic. Make sure you’re aware of competitors in your area who are offering services similar to yours (yoga, athletic training, aquatic therapy, etc) and find out what they’re doing to market their clinic.
If the concept of doing this seems like uncharted territory to you, don’t worry! This isn’t something you have to do alone. PT Entrepreneur will conduct a market analysis to identify your competition and the need for your services in the geographical location of your choice. We can help you compare and contrast both your services and marketing efforts with theirs so you can build the strongest plan for growth possible!
Do maintain an online presence.
Some practice owners come to us explaining that posting on social media is just too much for them to do in their already busy days, but it is important to make sure you’re putting something out there for your past and present patients to consume.
You want to stay on top of mind. It could be a screenshot of the newest online review or even a patient or staff spotlight. Try to post at least once a week, and delegate your online activity to a specific clinic employee if possible!
Don’t neglect to network.
Referrals make up a good portion of many practice’s client list. Networking can ensure that primary care physicians refer their patients in need of physical therapy to your clinic. If you’re not sure where to start with networking, no problem.
PT Entrepreneur can identify your referral sources and create a networking plan for your private practice that will establish these interpersonal relationships. If you live in a direct access state then we will guide you on how to access the population directly by bypassing the traditional referral sources.
Let’s kick your practice into high gear
We hope these do’s and don’ts provided some clarity and guidance for you. At PT Entrepreneur, we understand that owning a private practice is a big goal for you. We can help you to achieve those dreams, reach financial freedom from your debt, and find the independence you need to run a successful practice without being hindered by institutional exploitation. Request a consultation today!
Tags: private practice